yandex.ru
Yandex
Global Rank
#12
Russia Rank
#1
Category Rank
#1
computers electronics and technology
Engagement Metrics
Monthly Visits
2.87B
Bounce Rate
26.86%
Pages/Visit
8.47
Time on Site
8m 42s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
January 2025
2.90B
February 2025
2.62B
March 2025
2.87B
Average Monthly Traffic
2.80B
🌍 Top 5 Countries
-
Russia
93.78%
-
Belarus
0.91%
-
Uzbekistan
0.82%
-
Kazakhstan
0.73%
-
Germany
0.59%
- Others 3.17%
🚦 Traffic Sources
- Direct 66.96%
- Referrals 17.58%
- Search 14.24%
- Social 0.98%
- Mail 0.23%
- Paid Referrals 0.01%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| яндекс музыка | 5.93M | 1.34M | $0.26 |
| яндекс карты | 2.89M | 1.92M | $0.36 |
| кинопоиск | 2.63M | 1.58M | $0.22 |
| яндекс | 2.36M | 9.78M | $0.37 |
| яндекс игры | 2.14M | 1.34M | $0.30 |
Website Summary
Website Overview and Rankings
yandex.ru has established itself as a significant player in the computers electronics and technology category, achieving notable rankings across different metrics. The website currently holds the #12 position globally, demonstrating its substantial worldwide presence. Within Russia, it ranks #1, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #1.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 2.87B visitors monthly. Visitor behavior analysis reveals that users spend an average of 8m 42s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 26.86% provides insights into initial user engagement, while visitors typically view 8.47 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 1.25. The average monthly traffic volume stands at 2.80B visits.
Beginning with an initial volume of 2.90B visitor engagements during January 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 2.62B visits in February 2025, representing a substantial reduction of -9.65 in visitor activity. The most recent data point from March 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 2.87B total visits, marking a healthy increase of +9.29 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with Russia emerging as the primary market, contributing 93.78% of total traffic.
Significant traffic contributions also come from important secondary markets including Belarus with a substantial 0.91% share of overall traffic, Uzbekistan with a substantial 0.82% share of overall traffic, Kazakhstan with a substantial 0.73% share of overall traffic, Germany with a substantial 0.59% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 66.96% of total traffic.
Secondary traffic sources include referrals (17.58%), search (14.24%), social (0.98%), mail (0.23%), paid referrals (0.01%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "яндекс музыка" demonstrates significant value with 5.93M estimated worth, attracting 1.34M searches at a CPC of $0.26.
Additional notable keywords include "яндекс карты" and "кинопоиск", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
yandex.ru's overall digital presence shows decline with consistent performance across key metrics. The combination of 2.87B monthly visits, strong presence in Russia, and diverse traffic sources led by Direct positions the website for potential improvement in its market segment.