wikipedia.org
Wikipedia, the free encyclopedia
Global Rank
#9
United States Rank
#10
Category Rank
#1
reference materials
Engagement Metrics
Monthly Visits
3.62B
Bounce Rate
53.42%
Pages/Visit
3.25
Time on Site
3m 18s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
December 2024
3.99B
January 2025
4.14B
February 2025
3.62B
Average Monthly Traffic
3.92B
🌍 Top 5 Countries
-
United States
25.73%
-
Japan
6.38%
-
United Kingdom
5.81%
-
Germany
4.97%
-
Russia
4.86%
- Others 52.25%
🚦 Traffic Sources
- Search 85.58%
- Direct 11.70%
- Referrals 1.98%
- Social 0.51%
- Mail 0.16%
- Paid Referrals 0.07%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| wikipedia | 1.73M | 5.27M | $0.85 |
| michelle trachtenberg | 612.30K | 3.41M | $0.24 |
| usaid | 427.49K | 620.91K | $1.47 |
| severance | 426.01K | 3.74M | $1.69 |
| elon musk | 396.06K | 8.95M | $0.52 |
Website Summary
Website Overview and Rankings
wikipedia.org has established itself as a significant player in the reference materials category, achieving notable rankings across different metrics. The website currently holds the #9 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #10, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #1.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 3.62B visitors monthly. Visitor behavior analysis reveals that users spend an average of 3m 18s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 53.42% provides insights into initial user engagement, while visitors typically view 3.25 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 9.2. The average monthly traffic volume stands at 3.92B visits.
Beginning with an initial volume of 3.99B visitor engagements during December 2024, the website's traffic patterns demonstrated a notable upward trajectory, reaching 4.14B visits in January 2025, representing a substantial gain of +3.77 in visitor activity. The most recent data point from February 2025 reveals a further decline in traffic performance, with visitor numbers falling to 3.62B total visits, marking a significant decrease of -12.49 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 25.73% of total traffic.
Significant traffic contributions also come from important secondary markets including Japan with a substantial 6.38% share of overall traffic, United Kingdom with a substantial 5.81% share of overall traffic, Germany with a substantial 4.97% share of overall traffic, Russia with a substantial 4.86% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 85.58% of total traffic.
Secondary traffic sources include direct (11.70%), referrals (1.98%), social (0.51%), mail (0.16%), paid referrals (0.07%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "wikipedia" demonstrates significant value with 1.73M estimated worth, attracting 5.27M searches at a CPC of $0.85.
Additional notable keywords include "michelle trachtenberg" and "usaid", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
wikipedia.org's overall digital presence shows decline with consistent performance across key metrics. The combination of 3.62B monthly visits, strong presence in United States, and diverse traffic sources led by Search positions the website for potential improvement in its market segment.