twitch.tv
twitch
Global Rank
#38
United States Rank
#49
Category Rank
#1
games
Engagement Metrics
Monthly Visits
1.05B
Bounce Rate
28.70%
Pages/Visit
4.92
Time on Site
8m 42s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
December 2024
1.21B
January 2025
1.20B
February 2025
1.05B
Average Monthly Traffic
1.15B
🌍 Top 5 Countries
-
United States
23.19%
-
Russia
8.77%
-
Germany
8.59%
-
France
6.37%
-
Brazil
4.26%
- Others 48.82%
🚦 Traffic Sources
- Direct 81.56%
- Search 13.22%
- Referrals 3.27%
- Social 1.92%
- Paid Referrals 0.02%
- Mail 0.02%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| twitch | 43.45M | 25.13M | $0.35 |
| твич | 8.41M | 1.95M | $0.47 |
| twitch tv | 2.45M | 1.53M | $0.39 |
| twich | 2.09M | 942.30K | $0.36 |
| ndbx | 915.49K | 160.58K | $0.89 |
Website Summary
Website Overview and Rankings
twitch.tv has established itself as a significant player in the games category, achieving notable rankings across different metrics. The website currently holds the #38 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #49, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #1.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 1.05B visitors monthly. Visitor behavior analysis reveals that users spend an average of 8m 42s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 28.70% provides insights into initial user engagement, while visitors typically view 4.92 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 13.09. The average monthly traffic volume stands at 1.15B visits.
Beginning with an initial volume of 1.21B visitor engagements during December 2024, the website's traffic patterns demonstrated a notable downward trend, reaching 1.20B visits in January 2025, representing a substantial reduction of -0.47 in visitor activity. The most recent data point from February 2025 reveals a further decline in traffic performance, with visitor numbers falling to 1.05B total visits, marking a significant decrease of -12.68 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 23.19% of total traffic.
Significant traffic contributions also come from important secondary markets including Russia with a substantial 8.77% share of overall traffic, Germany with a substantial 8.59% share of overall traffic, France with a substantial 6.37% share of overall traffic, Brazil with a substantial 4.26% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 81.56% of total traffic.
Secondary traffic sources include search (13.22%), referrals (3.27%), social (1.92%), paid referrals (0.02%), mail (0.02%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "twitch" demonstrates significant value with 43.45M estimated worth, attracting 25.13M searches at a CPC of $0.35.
Additional notable keywords include "твич" and "twitch tv", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
twitch.tv's overall digital presence shows decline with consistent performance across key metrics. The combination of 1.05B monthly visits, strong presence in United States, and diverse traffic sources led by Direct positions the website for potential improvement in its market segment.