news.yahoo.co.jp
Yahoo!ニュース
Global Rank
#39
Japan Rank
#4
Category Rank
#2
news and media
Engagement Metrics
Monthly Visits
857.67M
Bounce Rate
27.29%
Pages/Visit
4.94
Time on Site
6m 49s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
December 2024
1.03B
January 2025
1.08B
February 2025
857.67M
Average Monthly Traffic
987.38M
🌍 Top 5 Countries
-
Japan
99.22%
-
United States
0.29%
-
Korea, Republic of
0.11%
-
China
0.09%
-
Taiwan
0.07%
- Others 0.22%
🚦 Traffic Sources
- Referrals 45.61%
- Search 33.81%
- Direct 18.69%
- Social 1.00%
- Paid Referrals 0.88%
- Mail 0.00%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| ニュース | 1.47M | 1.47M | $0.98 |
| yahoo | 1.34M | 30.53M | $1.09 |
| yahoo ニュース | 1.07M | 298.70K | $1.30 |
| ヤフーニュース | 912.10K | 663.94K | N/A |
| フジテレビ | 836.46K | 226.54K | N/A |
Website Summary
Website Overview and Rankings
news.yahoo.co.jp has established itself as a significant player in the news and media category, achieving notable rankings across different metrics. The website currently holds the #39 position globally, demonstrating its substantial worldwide presence. Within Japan, it ranks #4, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #2.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 857.67M visitors monthly. Visitor behavior analysis reveals that users spend an average of 6m 49s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 27.29% provides insights into initial user engagement, while visitors typically view 4.94 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 16.37. The average monthly traffic volume stands at 987.38M visits.
Beginning with an initial volume of 1.03B visitor engagements during December 2024, the website's traffic patterns demonstrated a notable upward trajectory, reaching 1.08B visits in January 2025, representing a substantial gain of +5.20 in visitor activity. The most recent data point from February 2025 reveals a further decline in traffic performance, with visitor numbers falling to 857.67M total visits, marking a significant decrease of -20.50 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with Japan emerging as the primary market, contributing 99.22% of total traffic.
Significant traffic contributions also come from important secondary markets including United States with a substantial 0.29% share of overall traffic, Korea, Republic of with a substantial 0.11% share of overall traffic, China with a substantial 0.09% share of overall traffic, Taiwan with a substantial 0.07% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with referrals being the dominant source at 45.61% of total traffic.
Secondary traffic sources include search (33.81%), direct (18.69%), social (1.00%), paid referrals (0.88%), mail (0.00%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "ニュース" demonstrates significant value with 1.47M estimated worth, attracting 1.47M searches at a CPC of $0.98.
Additional notable keywords include "yahoo" and "yahoo ニュース", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
news.yahoo.co.jp's overall digital presence shows decline with consistent performance across key metrics. The combination of 857.67M monthly visits, strong presence in Japan, and diverse traffic sources led by Referrals positions the website for potential improvement in its market segment.