microsoftonline.com
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Global Rank
#28
United States Rank
#15
Category Rank
#2
computers electronics and technology
Engagement Metrics
Monthly Visits
1.73B
Bounce Rate
36.97%
Pages/Visit
2.68
Time on Site
2m 16s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
December 2024
1.54B
January 2025
1.76B
February 2025
1.73B
Average Monthly Traffic
1.68B
🌍 Top 5 Countries
-
United States
36.85%
-
United Kingdom
7.30%
-
Canada
6.36%
-
Australia
4.34%
-
Japan
4.27%
- Others 40.88%
🚦 Traffic Sources
- Direct 47.63%
- Referrals 40.42%
- Search 10.35%
- Paid Referrals 0.63%
- Social 0.52%
- Mail 0.46%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| office 365 | 2.47M | 4.25M | $0.78 |
| microsoft 365 | 1.40M | 3.14M | $0.81 |
| hotmail | 755.07K | 24.63M | $0.47 |
| office 365 login | 593.48K | 798.97K | $1.52 |
| 365 | 479.06K | 1.08M | $1.37 |
Website Summary
Website Overview and Rankings
microsoftonline.com has established itself as a significant player in the computers electronics and technology category, achieving notable rankings across different metrics. The website currently holds the #28 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #15, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #2.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 1.73B visitors monthly. Visitor behavior analysis reveals that users spend an average of 2m 16s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 36.97% provides insights into initial user engagement, while visitors typically view 2.68 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 12.56. The average monthly traffic volume stands at 1.68B visits.
Beginning with an initial volume of 1.54B visitor engagements during December 2024, the website's traffic patterns demonstrated a notable upward trajectory, reaching 1.76B visits in January 2025, representing a substantial gain of +14.66 in visitor activity. The most recent data point from February 2025 reveals a further decline in traffic performance, with visitor numbers falling to 1.73B total visits, marking a significant decrease of -1.82 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 36.85% of total traffic.
Significant traffic contributions also come from important secondary markets including United Kingdom with a substantial 7.30% share of overall traffic, Canada with a substantial 6.36% share of overall traffic, Australia with a substantial 4.34% share of overall traffic, Japan with a substantial 4.27% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 47.63% of total traffic.
Secondary traffic sources include referrals (40.42%), search (10.35%), paid referrals (0.63%), social (0.52%), mail (0.46%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "office 365" demonstrates significant value with 2.47M estimated worth, attracting 4.25M searches at a CPC of $0.78.
Additional notable keywords include "microsoft 365" and "hotmail", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
microsoftonline.com's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 1.73B monthly visits, strong presence in United States, and diverse traffic sources led by Direct positions the website for continued growth in its market segment.