microsoft.com
Microsoft – AI, Cloud, Productivity, Computing, Gaming & Apps
Global Rank
#34
United States Rank
#45
Category Rank
#4
computers electronics and technology
Engagement Metrics
Monthly Visits
1.15B
Bounce Rate
44.37%
Pages/Visit
3.41
Time on Site
3m 21s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
December 2024
1.18B
January 2025
1.23B
February 2025
1.15B
Average Monthly Traffic
1.19B
🌍 Top 5 Countries
-
United States
20.87%
-
Japan
6.96%
-
Brazil
5.26%
-
United Kingdom
5.17%
-
India
4.42%
- Others 57.32%
🚦 Traffic Sources
- Direct 56.94%
- Search 34.81%
- Referrals 7.30%
- Social 0.53%
- Mail 0.24%
- Paid Referrals 0.18%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| outlook | 9.63M | 21.02M | $0.31 |
| hotmail | 8.58M | 24.63M | $0.47 |
| copilot | 3.74M | 4.53M | $0.70 |
| teams | 3.18M | 3.33M | $0.82 |
| onedrive | 2.97M | 5.16M | $0.73 |
Website Summary
Website Overview and Rankings
microsoft.com has established itself as a significant player in the computers electronics and technology category, achieving notable rankings across different metrics. The website currently holds the #34 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #45, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #4.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 1.15B visitors monthly. Visitor behavior analysis reveals that users spend an average of 3m 21s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 44.37% provides insights into initial user engagement, while visitors typically view 3.41 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 2.33. The average monthly traffic volume stands at 1.19B visits.
Beginning with an initial volume of 1.18B visitor engagements during December 2024, the website's traffic patterns demonstrated a notable upward trajectory, reaching 1.23B visits in January 2025, representing a substantial gain of +4.19 in visitor activity. The most recent data point from February 2025 reveals a further decline in traffic performance, with visitor numbers falling to 1.15B total visits, marking a significant decrease of -6.26 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 20.87% of total traffic.
Significant traffic contributions also come from important secondary markets including Japan with a substantial 6.96% share of overall traffic, Brazil with a substantial 5.26% share of overall traffic, United Kingdom with a substantial 5.17% share of overall traffic, India with a substantial 4.42% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 56.94% of total traffic.
Secondary traffic sources include search (34.81%), referrals (7.30%), social (0.53%), mail (0.24%), paid referrals (0.18%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "outlook" demonstrates significant value with 9.63M estimated worth, attracting 21.02M searches at a CPC of $0.31.
Additional notable keywords include "hotmail" and "copilot", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
microsoft.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 1.15B monthly visits, strong presence in United States, and diverse traffic sources led by Direct positions the website for potential improvement in its market segment.