globo.com
globo.com - absolutamente tudo sobre notícias, esportes e entretenimento
Global Rank
#72
Brazil Rank
#7
Category Rank
#1
news and media
Engagement Metrics
Monthly Visits
810.26M
Bounce Rate
49.74%
Pages/Visit
2.29
Time on Site
3m 15s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
January 2025
820.94M
February 2025
733.97M
March 2025
810.26M
Average Monthly Traffic
788.39M
🌍 Top 5 Countries
-
Brazil
96.75%
-
United States
1.22%
-
Portugal
0.63%
-
Canada
0.16%
-
Argentina
0.12%
- Others 1.12%
🚦 Traffic Sources
- Direct 62.32%
- Search 35.25%
- Referrals 1.63%
- Social 0.66%
- Paid Referrals 0.11%
- Mail 0.02%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| g1 | 2.43M | 3.85M | $0.19 |
| globo | 2.12M | 5.92M | $0.25 |
| globoplay | 1.63M | 1.44M | $0.59 |
| ge | 680.06K | 1.48M | $0.89 |
| globo esporte | 536.88K | 2.26M | $0.67 |
Website Summary
Website Overview and Rankings
globo.com has established itself as a significant player in the news and media category, achieving notable rankings across different metrics. The website currently holds the #72 position globally, demonstrating its substantial worldwide presence. Within Brazil, it ranks #7, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #1.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 810.26M visitors monthly. Visitor behavior analysis reveals that users spend an average of 3m 15s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 49.74% provides insights into initial user engagement, while visitors typically view 2.29 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 1.3. The average monthly traffic volume stands at 788.39M visits.
Beginning with an initial volume of 820.94M visitor engagements during January 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 733.97M visits in February 2025, representing a substantial reduction of -10.59 in visitor activity. The most recent data point from March 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 810.26M total visits, marking a healthy increase of +10.39 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with Brazil emerging as the primary market, contributing 96.75% of total traffic.
Significant traffic contributions also come from important secondary markets including United States with a substantial 1.22% share of overall traffic, Portugal with a substantial 0.63% share of overall traffic, Canada with a substantial 0.16% share of overall traffic, Argentina with a substantial 0.12% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 62.32% of total traffic.
Secondary traffic sources include search (35.25%), referrals (1.63%), social (0.66%), paid referrals (0.11%), mail (0.02%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "g1" demonstrates significant value with 2.43M estimated worth, attracting 3.85M searches at a CPC of $0.19.
Additional notable keywords include "globo" and "globoplay", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
globo.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 810.26M monthly visits, strong presence in Brazil, and diverse traffic sources led by Direct positions the website for potential improvement in its market segment.