facebook.com
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Global Rank
#3
United States Rank
#3
Category Rank
#1
computers electronics and technology
Engagement Metrics
Monthly Visits
11.93B
Bounce Rate
29.88%
Pages/Visit
13.30
Time on Site
10m 50s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
January 2025
12.30B
February 2025
10.89B
March 2025
11.93B
Average Monthly Traffic
11.71B
🌍 Top 5 Countries
-
United States
22.98%
-
Vietnam
5.65%
-
Philippines
5.46%
-
Canada
3.72%
-
United Kingdom
3.51%
- Others 58.68%
🚦 Traffic Sources
- Direct 77.60%
- Search 17.96%
- Referrals 3.51%
- Social 0.60%
- Mail 0.20%
- Paid Referrals 0.13%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| 122.58M | 253.64M | $0.24 | |
| fb | 21.59M | 36.40M | $0.16 |
| facebook marketplace | 6.25M | 7.80M | $0.77 |
| facebook login | 5.62M | 15.08M | $0.29 |
| facebook ads library | 4.19M | 1.09M | $1.79 |
Website Summary
Website Overview and Rankings
facebook.com has established itself as a significant player in the computers electronics and technology category, achieving notable rankings across different metrics. The website currently holds the #3 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #3, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #1.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 11.93B visitors monthly. Visitor behavior analysis reveals that users spend an average of 10m 50s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 29.88% provides insights into initial user engagement, while visitors typically view 13.30 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 3.08. The average monthly traffic volume stands at 11.71B visits.
Beginning with an initial volume of 12.30B visitor engagements during January 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 10.89B visits in February 2025, representing a substantial reduction of -11.53 in visitor activity. The most recent data point from March 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 11.93B total visits, marking a healthy increase of +9.56 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 22.98% of total traffic.
Significant traffic contributions also come from important secondary markets including Vietnam with a substantial 5.65% share of overall traffic, Philippines with a substantial 5.46% share of overall traffic, Canada with a substantial 3.72% share of overall traffic, United Kingdom with a substantial 3.51% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 77.60% of total traffic.
Secondary traffic sources include search (17.96%), referrals (3.51%), social (0.60%), mail (0.20%), paid referrals (0.13%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "facebook" demonstrates significant value with 122.58M estimated worth, attracting 253.64M searches at a CPC of $0.24.
Additional notable keywords include "fb" and "facebook marketplace", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
facebook.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 11.93B monthly visits, strong presence in United States, and diverse traffic sources led by Direct positions the website for potential improvement in its market segment.