baidu.com
百度一下
Global Rank
#15
China Rank
#1
Category Rank
#N/A
computers electronics and technology
Engagement Metrics
Monthly Visits
2.30B
Bounce Rate
23.04%
Pages/Visit
8.55
Time on Site
5m 26s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
January 2025
2.25B
February 2025
2.11B
March 2025
2.30B
Average Monthly Traffic
2.22B
🌍 Top 5 Countries
-
China
95.31%
-
Hong Kong
1.39%
-
United States
1.00%
-
Taiwan
0.86%
-
Singapore
0.37%
- Others 1.07%
🚦 Traffic Sources
- Direct 78.39%
- Search 14.26%
- Referrals 6.58%
- Paid Referrals 0.71%
- Mail 0.04%
- Social 0.01%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| 百度 | 2.12M | 1.11M | $1.51 |
| 百度网盘 | 970.00K | 168.98K | N/A |
| 百度地图 | 849.88K | 243.26K | N/A |
| 地图 | 672.62K | 337.57K | $0.17 |
| 文心一言 | 615.01K | 163.17K | N/A |
Website Summary
Website Overview and Rankings
baidu.com has established itself as a significant player in the computers electronics and technology category, achieving notable rankings across different metrics. The website currently holds the #15 position globally, demonstrating its substantial worldwide presence. Within China, it ranks #1, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #N/A.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 2.30B visitors monthly. Visitor behavior analysis reveals that users spend an average of 5m 26s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 23.04% provides insights into initial user engagement, while visitors typically view 8.55 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 2.1. The average monthly traffic volume stands at 2.22B visits.
Beginning with an initial volume of 2.25B visitor engagements during January 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 2.11B visits in February 2025, representing a substantial reduction of -6.33 in visitor activity. The most recent data point from March 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 2.30B total visits, marking a healthy increase of +9.00 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with China emerging as the primary market, contributing 95.31% of total traffic.
Significant traffic contributions also come from important secondary markets including Hong Kong with a substantial 1.39% share of overall traffic, United States with a substantial 1.00% share of overall traffic, Taiwan with a substantial 0.86% share of overall traffic, Singapore with a substantial 0.37% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 78.39% of total traffic.
Secondary traffic sources include search (14.26%), referrals (6.58%), paid referrals (0.71%), mail (0.04%), social (0.01%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "百度" demonstrates significant value with 2.12M estimated worth, attracting 1.11M searches at a CPC of $1.51.
Additional notable keywords include "百度网盘" and "百度地图", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
baidu.com's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 2.30B monthly visits, strong presence in China, and diverse traffic sources led by Direct positions the website for continued growth in its market segment.